John Coupland joins me today to share how he leveraged his previous experiences as an entrepreneur when starting his tour company and the challenges he faced as a new tour operator. We discuss how he designed his most popular guided tour, The Crown Film Locations & Royal Secrets Tour. John shares why it’s critical for tour operators to have the ability to ‘read’ their guest’s body language and how it helps you deliver outstanding tour experiences. John also reveals the three key lessons he has learned about building a successful tour operation, creating exceptional experiences, and achieving outstanding customer reviews.

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