In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and Danielle Desir discuss how to build a podcast to expand your brand.
They break down the basics of creating a podcast and how Tour Operators can use it to generate passive income.
They brainstorm how Sita and Ripley can go back to their brand’s roots to develop podcast content aligned with their company’s mission and values.
They also consider the different characteristics that make a great podcast and the importance of cultivating a community around content.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations.
Podden och tillhörande omslagsbild på den här sidan tillhör Tourpreneur. Innehållet i podden är skapat av Tourpreneur och inte av, eller tillsammans med, Poddtoppen.
