Ryan O'Grady, the founder of Fotaflo joins us today to share how we can increase tour bookings and reviews with guest photos, which he calls 'memory marketing.'
Ryan explains how tour businesses can leverage photo memories to market and create advocates for their business. He outlines the benefits of offering photo memories of the tour as a free value-add rather than a paid service.
Ryan also underscores how strategically sending previous clients photos of their experiences can maintain a connection between the brand, its customers, and the wider market.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations.
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