Today, Sita Sargeant rejoins us to share some of the major changes that are currently happening at She Shapes History. Sita explains what it’s been like to transition from working as a duo-team tour operation to becoming a ‘team of one.’ We discuss the benefits of stepping back and taking breaks from your tour business and how it can leave you feeling recharged, renergized, and remotivated.. Sita shares her goals of expanding the She Shapes History team and how she builds her customer’s excitement and anticipation about upcoming tour events while growing her email list. We also discuss how she incorporates first-person stories in her walking tours without sacrificing ethics, the collaborations and partnerships she’s currently working on, and the value of connecting with other tour operators
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