Liselot Caura reveals how she took her brewery tour business BeerSecret from a side hustle to a full-time business and outlines some of the challenges she faced.

Liselot joins us today to share the story behind BeerSecret. She describes her beginnings in the brewery industry and reveals what led her to switch from sales and promotion in breweries to leading beer tastings and tours.

She discusses how long it took her to take BeerSecret from a side hustle to a full-time business and outlines the challenges and lessons she learned along the way.

Liselot also provides advice on building relationships with bars and breweries as a food tour operator and underscores the value of knowing your customers.

 

Mentioned in this episode:

Sponsored by Google 'Things to do'

Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations.

Learn more here: tourpreneur.com/google

Podden och tillhörande omslagsbild på den här sidan tillhör Tourpreneur. Innehållet i podden är skapat av Tourpreneur och inte av, eller tillsammans med, Poddtoppen.