Why you don't need more podcast downloads

The most frequently asked question I get from other podcasters is about how to increase their downloads. 

There’s only one small problem with that… 

...podcast downloads don’t matter! 

In this episode, I’m giving you a “sneak peek” into the inner workings of The Podcast Factory and revealing what you should be focused on instead of downloads. 

Show Highlights Include:

• Why your podcast doesn’t need more downloads (1:03) 
• The only true “measuring stick” you need for your podcast (hint: it’s not downloads) (2:58) 
• The one simple question that immediately eliminates your need for more podcast downloads (4:05) 
• The crazy Italian economist’s secret for booking more sales calls from your podcast (4:36) 
• The single best sponsor you could get for your podcast that’s never talked about (6:44) 
• How to make the most bang for your buck with your podcast without worrying about downloads (6:57) 
• 4 expert level tops from a special “hall-of-fame” podcaster that will double your downloads (10:04) 
• What the VP of Marketing at Lisbyn thinks about podcast downloads (12:17) 
• The super obvious and unsexy advice from Lisbyn’s marketing team about growing your podcast (13:45) 
• The absolute worst place to plug your “calls-to-action” in your show (15:45) 

Resources mentioned in today’s show:

Want to learn exactly where to plug your “calls-to-action” in your show to make it impossible for your listeners to resist taking action? You can find get my Click Worthy Content Training at https://thepodcastfactory.com/creating-click-worthy-content

If you want access to the podcast data Lisbyn shared with me, head over to https://thepodcastfactory.com/benchmarks

Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show. 

And make sure to tune into my daily stories on my Instagram by following me at @Riverathan.