In this conversation, Nash Narasimhan, GM of Ecommerce business of HP India, shares his experience and perspectives related to 

  • His academic qualifications include being an engineer and MBA
  • Starting his career with Eicher and then moving to Muscat and becoming a product manager for a Ford dealership
  • Returning to India for a role, actually two - with HCL and then moving to DEC (Digital Equipment Corporation) 
  • Getting an intrapreneurial opportunity to set up the online store for Compaq, when internet and ecommerce were just beginning in India
  • Becoming the largest ecommerce company in India in a very short period
  • Moving to Singapore for a Channel partner development role
  • Returning to India to head the technical services division
  • Playing the CMO roles for large business units in APAC
  • Coming back to India to play a leadership role with the ecommerce and PC business and also hold the responsibility for the digital GTM
  • Having witnessed 4 major and many small mergers
  • Cars to computers to cloud to commerce- 4Cs
  • His approach to manage and perform in these transitions across domains and businesses
  • Risk appetite, being a Biker, taking calculated risks, 
  • Transition 1: leveraging the marketing experience [4Ps being the same across industries], product management was the same
  • Transition 2: company was the same
  • Transition 3: leveraging the BCP experience in the services business, to make ecommerce available 24x7
  • Anchoring on onen common factor to leverage and one uncomfortable or new factor to spur learning
  • Letting results speak for oneself
  • Being a good manager helps in thriving in a merger
  • The strength of empathy for people needed for a leader to bring about a smooth merger
  • The shift in thinking and approach needed when moving from selling hardware [boxes] to selling software, services and solutions that may be less tangible
  • The idea of products being consumed as services
  • Apart from product, price, place and promotion, one has to add process, people and proof
  • His experience of working with software delivery teams
  • Career advice: 
  1. courage to go after your passion and keep reinventing yourself
  2. Look for satisfaction over success
  3. Do your job as an act of service


Nash Narasimhan Tupil is Digital Business leader with over 3 decades experience in the IT industry. He is currently country GM of Ecommerce business of HP India. Prior to this CMO of multi billion dollar HP Asia Pacific and Japan enterprise business. 

He is a motorbiker, blogger, photographer and digital enthusiast.


Can be reached @ https://in.linkedin.com/in/nashtupil



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