Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands (with Michael Haddad and David Lossignol, initially posted in May 2019)

Today’s episode is about how to make the world a better place, the values to promote -integrity, sustainability- and the role played by brands now and… in the future. This ambitious topic is discussed with two inspirational individuals, who have followed exceptional paths.  Michael Haddad is a professional athlete, adventurer, social entrepreneur, and environmental advocate (assigned by the United Nations as UN Development Program Climate Change Champion. Despite an accident that left him paralyzed during his childhood, and thanks to his strong determination and positive attitude, Michael has achieved over the years three world records in walking and climbing, and has been honored by Lebanon authorities, academia, and multiple entities around the world. He is deeply involved in social responsibility projects to enhance the life of people.  David Lossignol is the Head of Pharma Legal Brand Protection, based in Basel, Switzerland. Novartis is one of the Top 10 pharmaceutical companies in the world. David has spent the last 18 years working in IP in this industry, and now serves as INTA 2019 President. Among the objectives of his mission, he has set up a presidential task force focused on brands for a better society.

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Michael Haddad (link to http://www.michaelhaddad.org)About David Lossignol (link to https://www.linkedin.com/in/david-lossignol-a5414714/?locale=en_US and https://www.inta.org/Officers/Pages/Lossignol.aspx)Also of interest:- INTA Bulletin: INTA Committee Looks to ‘Walk” with Global Effort for Inclusive COVID-19 Recovery (link to: https://www.inta.org/inta-committee-looks-to-walk-with-global-effort-for-inclusive-covid-19-recovery/)-INTA: Brands and CSR Survey Report  (link to: https://www.inta.org/wp-content/uploads/public-files/perspectives/industry-research/INTA_Brands_and_CSR_Survey_Report_033120.pdf)- INTA’s Unreal Campaign (link to https://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx)- Article about the vision of INTA 2019 President (link to http://www.ippromagazine.com/interviews/interview.php?interview_id=32 and https://www.leadersleague.com/en/news/interview-with-david-lossignol-inta-president)- Stories about Michael Haddad remarkable journeys (link to https://www.landrover-me.com/en/explore-land-rover/myland/my-journey-my-inspiration/michael-haddad-lebanon.html