Millions of Americans are still out of work as the coronavirus pandemic's ripples through the economy, and many are unlikely to return to the jobs they held a few months ago.
A few companies -- including Stella & Dot, Ever and Keep -- have stepped into that vacuum, offering gig economy work for people willing and able to sell cosmetics, clothes and fashion accessories.
"We really started growing when unemployment was at 8 and 9%. And in some ways you could say the growth of our business was somewhat counter-cyclical, because when people had a greater financial need, not only did you see more people join, but you saw the people that did join work more and earn more," Stella & Dot founder and CEO Jessica Herrin said on the Glossy Podcast of the 2008 final crisis.
The company counts about 30,000 "ambassadors," though the number of people actively selling on a monthly basis is between 8,000 and 10,000, according to Herrin.
Prior to Covid-19, Stella & Dot, Ever and Keep went through a $50 million tech revamp to connect sellers with a digital platform (inspired by Shopify, Pinterest and Polyvore) allowing them to set up a curated selection of products -- a storefront, essentially -- which they can then email or text to customers.
That foresight has been key to surviving as a business during coronavirus.
"Browse commerce is just done," Herrin said. "Who wants to go to a website and search and come up with a thousand options and look for reviews that may or not be real, rather than get a curated assortment texted to you with personalized recommendations?"
