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Mark Winship is one of the most experienced serviced accommodation operators in the country, with a multitude of experience in Rent-To-SAs, development-to-serviced-accommodation and purchase-to-serviced-accommodation under his belt.
Along the way, Mark has identified one of the most pervasive problems in serviced accommodation, and used his considerable IT knowledge to solve it. In today’s show, Mark joins Kevin and a special live audience to show his new app, 'YourSA’ for the very first time, explaining in detail what it does, the incredible features that can streamline your SA business, and why it was created.
KEY TAKEAWAYS
After finding nothing but dissatisfaction in the apps and services he was seeing on the market, Mark began to develop his own app in 2019; one that would see to the requirements he was seeking in his own SA business.
The app was designed to service three fundamental business goals:Time - Taking back hours that were being lost
Control - Taking back control from online booking agents
Longevity - Building a brand that was synonymous with quality
Systemisation needs to be robust, tested, and failsafe. All it takes is one communication error, and your whole system falls like a house of cards.
Mark and his company began to zero in on repeat bookings and customer loyalty, as one of the cornerstone metrics upon which to measure the success of his business.
If using third-party apps and platforms continues to make the systemisation of our own businesses that much more complicated, then why do we persist in using them? That was the reasoning behind the creation of YourSA, which seeks to develop standalone native apps for serviced accommodation operators.
The main reasons for developing your own Serviced Accommodation app through YourSA are:Build brand loyalty
Drive more direct bookings
Stop spending money on third-party solutions
Updates can end when third-party apps become defunct, which can make you non-GDPR compliant
Streamline guest messaging
The opportunity to earn money through additional revenue streams
Control over your own customer database
The features of YourSA are unparalleled in terms of adding value to the guest experience. This adds to the value you’ll be building into your SA business, as a pleasant customer experience will encourage return bookings.
The features don’t only benefit the customer experience, but also your relationship with your team. Geolocation, photography and instant updating, allows you to keep tabs on what your cleaning staff are doing, as well as maintenance and other groups.
BEST MOMENTS
‘I’m really glad I didn’t have to wear a loud, stripy shirt, as I don’t think I could pull that off’
’The ultimate goal for all of us is running efficient businesses’
‘We’re the certainly the first viable way to have your very own app built for your serviced accommodation business’
‘It’s as close as you can get to standing over somebody’s shoulder and making sure that standards are as high as they should be’
’The end result is your very own app!’
VALUABLE RESOURCES
The Serviced Accommodation Property Podcast
Mark Winship LinkedIn - https://www.linkedin.com/in/mark-winship-68b34833/?originalSubdomain=uk
YourSA App - https://www.yoursa.app/2020/02/24/sa-are-you-ready/ - If you order your app-build using the PROG1 discount code, then you will receive a £350 discount on the price of the initial build.
[email protected]
ABOUT THE HOST
Your host, Kevin Poneskis, enjoys public speaking, travelling, exercising and keeping fit. He also enjoys working with a charity called STOLL, which provides accommodation and training to homeless veterans.
Kevin was in the British Army serving 24 years, mostly in a commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During his Army career, Kevin was investing in property and has now been a property investor for 27 years.
CONTACT METHOD
https://en-gb.facebook.com/propertysoldier/
[email protected]
