We’re all willing to watch a short trailer for a new movie or series—IF it’s any good. In a minute or so, we usually know if we’re in (“Ooh, I want to see that one!”) or if it’s a hard no.

A sample of one scene and we have a handle on the genre, the plot, the actors, the look and feel. It’s all show, no tell.

What we don’t see is the screenwriter, director, or a critic talking to the camera and telling us what the film is about, what they think of it, how much we’ll enjoy it, etc. Not from the studio who wants us to quickly decide to spend our time and money watching the film.

And yet writers do the equivalent in their pitches for articles all the time—telling us about a topic rather than showing us a story.

What happens in the ones that do get us interested? 

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More info and complete show notes: www.rebeccalweber.com/podcast146

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