Over the past five years, podcasts have exploded in popularity. You listen to them, and with over 700,000 active podcasts out there, chances are you or someone you know has a show of their own. A 2019 report by Edison Research found that 70% of the U.S. population has heard of podcasts and over 50% have listened to one.
Fictional or scripted podcasts represent a small but steadily growing subset of the podcast industry. The Guild – and our members – have a lot of questions about this new frontier of scripted podcasting. Is it a lower-cost way to get a story known to the public… and to TV producers? Is it a viable, fulfilling way to create stories in its own right? What are some ways writers can protect ourselves as we explore this new form of work?
To answer these questions, we spoke to writers and producers who have made a name for themselves in the scripted podcast industry – some who are just starting out, and some whose podcasts have gone on to become TV shows.
In Part One, LIMETOWN co-creator Zack Akers, HOMECOMING producer Alicia Van Couvering, and WGA East executive director Lowell Peterson talk to us about the industry's business side: what the market looks like, how to break in, and how to protect yourself once you're there. In Part Two, we'll take a deep dive into the creative side of the industry, from recruiting talent to necessary skillsets to creative satisfactions and beyond.
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The OnWriting Guide to Scripted Podcasting, Part One was written & produced by Molly Beer; hosted by Kaitlin Fontana; sound design, mixing, and tech production by Stock Boy Creative; with special thanks to River Donaghey, Danielle Trussoni, Zack Akers, Skip Bronkie, Alicia Van Couvering, Lowell Peterson, Jason Gordon, and Marsha Seeman.
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