CX Files

Aymen Ismail - smart - Creating Smart Cars And Building Great Customer Relationships


Aymen Ismail is the Head of Customer Engagement Solutions at smart Europe GmbH. He is based in Stuttgart, Germany.
The smart auto company was founded in Germany in 1994. The brand was originally famous for quirky small cars, such as the ForTwo. Now, the company is focused on EV production and battery technology.
The auto industry is surfing an extreme wave of change at present. Electric vehicles, autnomous vehicles, retail purchasing, leasing... change in the traditional dealer-focused business model is all around.
This also changes how customers build a relationship with auto brands. In this conversation, Peter Ryan talks to Aymen about the modern auto business and how to serve the day-to-day needs of customers alongside building long-term relationships.



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