Our guest today literally blew Andrea and Blair away with not only her own personal story of entrepreneurship, but the mission and vision behind her company.
Tiila Abbitt is the former Head of Product Development + Sustainability for Sephora and the creator Āether Beauty, a sustainable makeup brand out of San Francisco.
She is the only employee and 100% self funded and felt that the beauty industry needed to change. All of her products are both Leaping Bunny + Peta Certified for being vegan + Cruelty free while banning over 1400 ingredients and only sourcing ethical organic, fair trade, child labor free ingredients with 100% recyclable packaging.
Her amazing color palettes are not only revolutionizing the beauty industry, but they are also infused with crystals!!! Can you see why we are so obsessed???
Tiila's passion for not only creating truly sustainable beauty products but also educating consumers and fellow product developers is beyond inspiring. And we know that all of our listeners will have some massive takeaways from this conversation.
You can connect with Tiila and check out Aether Beauty here: