Ken Robertson is the man who has created some of the most attention-grabbing and eye-catching marketing and advertising campaigns in history - there's barely a person in the UK, Ireland or beyond who hasn't been enthralled, appalled or both by his work during almost two decades coming up with campaigns for bookmakers Paddy Power.
Now the owner of a new agency in Dublin called The Tenth Man, I asked Ken to reflect on his life as an advertiser and marketer and about creativity, how it works and what is needed for it to survive and thrive.
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