Brady Silverado – Cofounder and CBO (Chief Bikini Officer) Sunny Co Clothing

This is the most viral Instagram marketing campaign of all time. This is the one that started it all.

California-based retailer Sunny Co Clothing announced a sweet deal: Anyone who re-posted a photo of the “Pamela Sunny Suit,” a $64 Baywatch-inspired one-piece (available in red and black) and tagged the company within 24 hours, received a free suit save for shipping and handling costs. The company post was shared and tagged more than 346K times Sunny Co experienced a spike in Instagram followers from 7K to 784K.

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