Should musicians and producers be scared of AI? That’s a question we hear often around here. But seeing as we already have our feet firmly planted in a future where many aspects of our lives are complemented by various forms of AI, we do believe there are reasons to embrace it. Today on Hello, Audio! Helen has a chat with Rock Trembath, Director of Global Marketing at LANDR, whose product evolved from an AI mastering software to a complete creative platform for musicians. LANDR has recently reached two million users, so we also have reasons to believe AI is here to stay.
LANDR’s mandate is to help musicians make their best music and tell the world about it. Their primary product is a music mastering algorithm based on AI: a musician can just drop a track for it to be analyzed and processed in a similar way a mastering engineer would do - except it takes about a minute and is a fraction of the cost.
And since LANDR is also a digital distribution service on top their other products (and since music production is becoming increasingly cheaper for artists), we segued the conversation towards the future of music and the independence of artists. Is this the beginning of the end for the big players? With the happening of streaming platforms, “echo-chambers” created by the likes of Facebook where everything is becoming more and more individualized, will there still be superstars?
Tune in to find out!
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