In this episode, founder Alex Drysden talks about the business model of a disruptive supplement company, following your WHY in the face of challenge, and building a brand to change people's mindsets.
What is Crik Nutrition? How did it start?
Why are crickets good for us and for the planet?
Why is it taking so long for cricket-based foods to hit the market?
Are you developing your own farming, or focusing on brand development?
How do you maintain sustainable sourcing and methods?
How do you create a disruptive business model with e-commerce?
What has been the most important thing to keep you going when Crik seemed like it wouldn't work?
Listen in to hear what it takes for a mission-driven e-commerce company to change the insect stigma and disrupt an unsustainable industry.
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