Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.
In this chat we covered:
How Kip&Co secured their first 10 stockists from a trade show in Melbourne
The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR
Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers
The impact of COVID on their supply chain
The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important
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