Ronnie Tomlinson is the CEO of Destine Media, a Caribbean artiste public relations and management company.

Her successful transition into the entertainment market started in 2008 after the economic crisis. Being laid off from Goldman Sachs solidified her decision to become an entrepreneur and to never be dependent on a corporation for financial stability.

She manages the narrative for artistes such as Mavado, Ghetto Youths Intl, Konshens, Shaggy, Kabaka Pyramid, Hood Celebrityy, Tarrus Riley, Malica, Buju Banton and recently added Sean Paul.  But we’re not talking about her career in the music industry, but rather the industry itself. 

Ronnie recently wrote a contributing article in the Jamaica Observer about Reggae’s evolution in an article titled Reggae is Alive and Well, But Evolving. We’ve had plenty of discussions right here on the podcast about the quality of the music, changes and challenges that the music that both Dancehall and reggae have gone through in recent years. More often than not we talk about what is going wrong, similar to conversations happening online, in-person and on other media platforms. But Ronnie makes a great point about the evolution of the music landscape being different and why there IS quality music out there that we should feed energy to and we explore why.  

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Executive Produced by Kerry-Ann Reid-Brown of  Breadfruit Media

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