All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The Reinventionist Mindset, about the need for retail to reinvent itself if it was going to keep engaging a very digital-minded consumer.

Oh boy, did that escalate quickly! Though they spoke with Jackman in February, he has covered this topic a bit since, so they discuss what reinvention looks like now as opposed to what they discussed in February. 

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