During this episode of IDIODC, Brent and Chris bring back on Bianca Baumann to chat about learner-centric styles of training. Similar to the first discussion with Bianca on staying relevant in today's age of technology (you can catch the recording of that conversation here: https://www.crowdcast.io/e/Engage-the-Modern-Learner-With-Bianca_Baumann), the gang discusses the core of what's important in our eLearning - ways to stay engaging and relevant.
L&D professionals think they know what’s best for their learners, but do they? When was the last time we asked? When developing new training strategies, L&D professionals often assume what learners want and need. It could be based on a current performance issue, or because a new product or service is introduced. Whereas training might be the solution, maybe a short email would do. And even if training is needed, what should it look like?
In her new eBook The Little Black Book of Marketing, Bianca describes ways of re-envisioning training strategies through the use of marketing techniques that are focused on the learner.
Bianca, Chris and Brent will highlight:
- Use of training campaigns for learner-centric content
- Leveraging data points to uncover training needs
- Use of personas to understand the learners needs
Bianca is a curious, self-driven and results-focused professional with 10+ years in the Education field. She is a consultant on learning solutions and leverage data to make learning stick, personalized and delivered just-in-time. Bianca has a mix of education, digital marketing and customer success experience. She's not one for the LMS, seat-time or the next button. Challenging the status quo, Bianca asks the tough questions in order to bring L&D into this century, leaving behind old learning styles that don't work.
Learn more about Bianca on her LinkedIn.
https://www.linkedin.com/in/biancabaumann/?originalSubdomain=ca
Become virtual friends with the IDIODC gang on twitter (and remember you can always stay in the loop with the #IDIODC hashtag):
- Bianca: @BiancaBaumann https://twitter.com/biancabaumann
- Brent: @BSchlenker https://twitter.com/bschlenker
- Chris: @Chris_V_W https://twitter.com/Chris_V_W
Brent Schlenker is dominKnow's Community Manager. Chris Van Wingerden is dominKnow's Sr. VP Learning Solutions.
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