Discover the importance of understanding your players coaching language and how you can identify each of their individual coaching needs by tailoring your mentorship styles in a way that will impact them the most. Join Rob as he discusses the coaching languages of affirmation, time, touch,  service and gifts and comes up with some handy tips on how to implement these within your training regimes.




There are three ways that people will respond to learning. These are: Auditory, Visual and Kinesthetic. In order to reach everyone in your coaching business you will have to combine all three of these techniques when presenting to a crowd.


People do not care how much you know, until they know how much you care. Wherever you are in the world, people are people and if you are not a good people person and you have undeveloped people skills, then you will be limited. The more emotionally intelligent you are, the better you will understand others and you will have a greater chance at being a better coach.


Some people respond well to the coaching language of speech. If you use positive regard, encourage and demonstrate verbally that you care about somebody's progress and how they are doing, then you will hit the bullseye for some people. Whatever it is that you want as an outcome using words with certain players will allow you to have a much greater effect.


The power of time doesn’t necessarily mean that you have got to physically do anything. People who are positively affected by the time coaching language, just get that positive regard by being in your presence. The fact that you are spending time with players either sociabally or during training, will mean the world to some of them.


Other people’s coaching language is the language of gift giving. It may be a good idea to bring gifts such as snacks to the game to reward your players and give them an extra boost. Or perhaps you could bring a specific book or a photocopied diagram of the session. It might not be the specific detail on the paper rather the gift that impacts them.


To put these languages into practice you need to watch your players. Watch who listens intently, who wants to spend time around you, who thanks you for your gifts, who appreciates your kind services and who initiates a handshake. Use these observations to apply them into practice.




“Some people need to hear it.”

“At the end of that, you will reach a result.”

“Your time means the world to them.”

“That is an act of service. If that player has a language of service, you will have skyrocketed in his opinion.”

“Your impact as a coach will have been magnified a thousand times.”



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Rob Ryles is a UEFA A licensed coach with a League Managers Association qualification and a science and medicine background. He has worked in the football industry in Europe, USA, and Africa; at International, Premiership, League, Non-League and grassroots levels with both World Cup and European Championship experience.


Rob Ryles prides himself on having a forward thinking and progressive approach to the game built through his own experience as well as lessons learned from a number of highly successful managers and coaches.


The Leader Manager Coach Podcast is where we take a deep dive examining knowledge, philosophies, wisdom and insight to help you lead, manage and coach in football, sport and life.




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