Constellation Brands’ Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands’ Senior Director of E-commerce Marketing & Digital Shelf, to discuss how alcohol brands can take their e-commerce marketing to the next level. In this episode, we discuss:
The importance of digital content and how brands can maximize the impact of the digital shelf
The evolution and growing importance of performance marketing and retail media
How category advisory and captaincy are evolving in the digital world
Additional Resources: To access Rabobank’s 2022 Alcohol E-commerce Playbook, click here. Rabobank clients can sign up for our research via this link: Research.Rabobank.com
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