China may have 5,000 years of history, but now it has to compete for clicks and eyeballs with short videos on Douyin. From martial arts to Confucian classics to architecture, find out how businesses focused on Chinese traditional culture marketing themselves for young consumers in the modern day.
Featuring AJ Donnelly : Co-founder of Cultural Keys Chinese Culture CompanyMatthew Hu : Co-founder of The Courtyard InstituteCarol Yin : Project Manager at the Beijing Institute of Yangming Philosophy
Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Don't miss out on our live event in Beijing! 18th of AprilBook your ticket : https://yoopay.cn/event/49445260For six years, the Middle Earth Podcast has been a favorite among creatives working in and with China to learn the latest news about the world's second-largest cultural market. As we reach 100 episodes with over 220 guests, it's time to take a look back at the show and the industry it covers with a live audience, followed by a Q&A and our infamous quiz.
The World of Chinese Magazine A magazine about Chinese society, culture, history, arts, language, and more.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Podden och tillhörande omslagsbild på den här sidan tillhör The World of Chinese. Innehållet i podden är skapat av The World of Chinese och inte av, eller tillsammans med, Poddtoppen.
