With a market that will quadruple between 2013 and 2025, China’s animation industry is getting more and more assertive with success stories like Ne Zha (2019), currently the third highest-grossing films in Chinese box office. But what challenges do Chinese animators, producers, and storytellers still face? And how can animated Chinese stories find an audience abroad?

Featuring Lulu Hansen: Creative producer Yi Yan: General Manager of Ju Pin Pictures Dalton Grant Jr.: Co-Founder Floating World Animation Studio 

Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  

Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! 

With thanks to Sean Calvo for music support. 

Don't miss out on our live event in Beijing! 18th of AprilBook your ticket : https://yoopay.cn/event/49445260For six years, the Middle Earth Podcast has been a favorite among creatives working in and with China to learn the latest news about the world's second-largest cultural market. As we reach 100 episodes with over 220 guests, it's time to take a look back at the show and the industry it covers with a live audience, followed by a Q&A and our infamous quiz.

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