In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry. FeaturingJonty Dixon : Sports Editor at Xinhua NewsWenjing Soong : Sports Consultant & AgentMichael Sun : Chairman and CEO of SlamBall Asia
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations- The hockey team Kunlun Red Star, based in Beijing.- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.
Answers to the quiz- Ping-Pong diplomacy is what began the warming of relations between the People’s Republic of China and the USA.- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup. - Li Xiaoshuang is the Chinese Olympian who won six medals in only one Olympic session.
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