This is one of the most successful firms on the planet. 3% of all liquid consumed on Earth (including tap water) is sold by The Coca-Cola Company. Today's episode is somewhat longer than usual - simply because, with a history and business model like this, there are a lot of great things to study. We get into how Coca-Cola came to be, and how the company has innovated throughout the decades to remain successful. We also discuss the challenges that the company faces going forward and its attractiveness as an investment.
Here is a link to a great video profile that National Geographic did on how Coca-Cola's products are made and packaged.
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