This is PART 1 of Keeping Control of Your Community: Approaching and Adapting to Communities. Whether you’re marketing your first or fiftieth game, it can be a challenge knowing how to approach and adapt your community to any kind of shift or direction your studio takes with future titles. And depending on how drastic that shift may be, it can get pretty scary.  Thankfully, Sarah Makdad of Triband is here to share with us the challenges studios can face when taking their brand and future games in a new direction and how to make sure your existing community doesn’t get left behind or outright revolt.

Podden och tillhörande omslagsbild på den här sidan tillhör Andrew Pappas, Game Marketing Strategist and Consultant. Innehållet i podden är skapat av Andrew Pappas, Game Marketing Strategist and Consultant och inte av, eller tillsammans med, Poddtoppen.