My guest today is Steve Portigal, an experienced user researcher, author, and consultant who helps organizations build more mature user research practices.

In our conversation, Steve shares how he approaches B2B research and we discuss the complexities of doing user research in a B2B context, the challenges of getting access to users, the need to focus on understanding customers’ pain (as opposed to only focusing on usability), and how to influence your organization to conduct more research.

Podden och tillhörande omslagsbild på den här sidan tillhör Daniel Elizalde. Innehållet i podden är skapat av Daniel Elizalde och inte av, eller tillsammans med, Poddtoppen.