In this episode, we chat with Andy Nairn, author of 'Go luck yourself' and founder of Lucky Generals, an advertising agency. We talk about the huge role of 'luck' in branding, marketing, and business. Andy has found some great ways to leverage luck and challenge traditional thinking. I highly recommend reading the book.
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
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Podden och tillhörande omslagsbild på den här sidan tillhör Stef Hamerlinck. Innehållet i podden är skapat av Stef Hamerlinck och inte av, eller tillsammans med, Poddtoppen.
