In this episode, I talk with Ian Humphris, the founder of Nokamo consulting. Ian has a wide knowledge of marketing and branding. We get deep into the weeds of what 'brand-building' really means for the balance sheet. We also chat about what we can learn from industry legends like Byron Sharp, Rosser Reeves, Mark Ritson, and much more about segmentation, differentiation, and a lot more. 

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit

Podden och tillhörande omslagsbild på den här sidan tillhör Stef Hamerlinck. Innehållet i podden är skapat av Stef Hamerlinck och inte av, eller tillsammans med, Poddtoppen.