It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook. 

In an attempt to fend off the Lancôme threat, Leonard Lauder invests in television advertising. But a financial crisis is on the horizon, and how both companies respond will define their futures.

Pre-order our new book The Art of Business Wars now before it is released on April 13.

Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.

Support us by supporting our sponsors!

Smart Asset - To receive your free “Personalized Retirement Planning Report,” go to SMARTASSET.com/bw.

Canva - Get a FREE 45-day extended trial when you use our promo code at Canva.me/bw to get your FREE 45-day extended trial.

Podden och tillhörande omslagsbild på den här sidan tillhör Wondery. Innehållet i podden är skapat av Wondery och inte av, eller tillsammans med, Poddtoppen.