098: The memes and brands relationship and virtual influencers

Charis and Eugene talk about the possible relationship between memes and brands as being top-down or bottom-up, giving the New York Times and Wendy’s as examples of each. They also discuss the new virtual influencer Liam Nikuro and what virtual influencer companies get right and what they could do better.

00:01:41 Memes and brands

00:22:39 Virtual influencers

Links

https://breakingsmart.substack.com/p/memes-brands-and-missions

https://english.kyodonews.net/news/2019/07/e2037ca6e34d-feature-japanese-pop-culture-takes-world-stage-through-virtual-influencer.html

www.maekan.com

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