“Cheese is who we are.” That’s the statement from Wisconsin Cheese’s Chief Marketing Officer, Suzanne Fanning. I invited her on The Business of Ag podcast after reading about the organization’s award winning Cheeselandia marketing campaign. We discuss all things Ag promotion, what things Ag gets wrong (way too much preaching to ourselves about ourselves!), and some of the ways Wisconsin Cheese is messaging to its customers. Enjoy the lively discussion between Suzanne and I — we disagree on at least a couple things!
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