On this week’s Silicon Valley Insider, Keith Koo’s guest is P.R. legend Bill Imada, founder, chairman and Chief Connectivity Officer of I.W. Group, a multicultural marketing agency based out of Los Angeles and that has served such brands as Coca-Cola, Lexus, General Motors and HBO. Hear Bill’s story about his humble beginnings which led to transforming into a P.R. giant. Bill also talks about how top brands have discovered the huge importance of multi-cultural marketing and how they leverage these techniques worldwide.
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