Knowing how to price your services as a fitness professional is one of the most challenging things to do. Shay and I get it! We’ve been there! One of the reasons it's so hard is because each of us in this industry, and especially you, because you’re listening to this show- take what you do seriously and are so passionate about helping as many people as possible, and often, because we think charging less will allow us to help more people, we wind up unconsciously and unintentionally causing a ton of problems for ourselves, for our clients, and for our industry!
For example, if you’re not charging your worth, it makes it so much harder for you to show up with joy and enthusiasm so you can have the impact you want on your clients' lives. Why? Because it doesn’t feel worth it for the price you charged.
Secondly, charging more causes your clients to take what you’re offering more seriously. They made a larger financial, and therefore energetic investment, so they’ll invest more in showing up and getting results.
And lastly, for our industry, remember that people assign value to price. For example, If I tell you there’s a coaching program that costs $500, and then there’s another one that costs $5000, which one do you think is going to be better? The second one right? This is one thing we really got wrong in the pandemic by offering all of our classes for free in an effort to help more people. We unknowingly communicated to our customers that what we have to offer isn’t worth paying for. And you know what?
The amount of work that we put into creating experiences that change people's lives in a physical, mental, emotional, and spiritual way is absolutely worth the investment. I’ve had people come up to me after class and say things like, you’d have no way of knowing this but I’ve been coming for years and I wouldn’t BE HERE if it wasn’t for you. Don't tell me that it’s not worth it to your clients to invest in themselves for the potential to completely change their lives.
You’re going to walk away from this episode feeling so empowered to charge your worth, and equipped with tools to do it so everyone can benefit- because you know what? you’re worth it.
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