We believe that the future of fitness is experience. You’ve heard us AND our guests say it in many different ways on the show- that what’s most important is the emotional connection that you’re making with your clients.
We’re both personally fascinated by finding new and interesting ways to make a fitness experience more immersive, enjoyable, and meaningful. That’s because, for most people, fitness isn’t fun. There are deep and powerful emotions and deeply rooted beliefs that they have in relation to movement, exercise, their abilities, fitness level, appearance, as well as fitness studios, and fitness instructors.
The point is, that there is a lot to overcome to get people excited to come in again and again. That’s why, when we discovered our guest today, who was previously the applied researcher into behavior science at Tonal, we just knew we had to speak with him, so we, and you can learn about and understand how to apply behavioral science to the experience you provide to your people in order to help them make movement a part of their lifestyle.
After this conversation, we realized that acts as simple as putting a bowl of healthy fruit out on your front desk can help your members begin to believe more and more that they are someone who lives a healthy lifestyle, and can trigger more healthy behaviors based on this shift in belief. If you find this fascinating and want to learn more, then press play now!
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