FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman

In this episode, enjoy an enlightening conversation with Susan Rothman on a topic that can be so muddled for studio owners. This episode is PACKED with information on how to structure your package options that best serve our market, clientele, and bottom line, while keeping it simple for our clients, front desk, and instructors to understand. We also talk about pricing and sales processes; how to sell based on value, rather than on price; in what way you should be looking at your competition; and how to set yourself apart. We talk about how you should train your team to have sales conversations and focus conversations away from being just about price, to about the value of our classes and the best way to serve our clients in order to help them meet their goals. We talk about the impact of ClassPass on our businesses, what we should be mindful of, and the boundaries to set with these kinds of relationships. Lastly we talk about how to structure the perfect intro offer for clients to lead them perfectly into a longer term commitment that is right for them.  

View links to all the episodes we mentioned in the Show Notes:

fitnesscareermastery.com/episode120   What You’ll Learn from this Episode:

• Strategy behind your packages and pricing that truly serve your bottom line
• The components of a successful intro offer
• Elements of a powerful sales process

  EMAIL US to receive your COMPLIMENTARY copy of “Overcoming Common Client Objections”  SET UP your complimentary call with Barry to learn about Experience Coordinator Training   References in the Episode & Additional Resources: FCM Experience Coordinator Training (email for more info) What’s Next With Susan (podcast)  

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