I'm sure you've heard that sustainable fashion is the thing right now. Searches on Lyst increased by 66% last year. Vogue has a sustainability editor. Slow fashion is so popular that even Zara is trying to convince us they're not a fast fashion brand.
But what does it take to make it as an independent designer working in this space? To cut through the noise to become a sustainable label people talk about? And buy?
Are hard work and dedication enough?
Nope, says Courtney Holm, the Australian designer behind buzzy independent fashion label A.BCH. She argues that new gen designers need to rethink the whole system. Holm is on a mission to revolutionise how we buy, wear and dispose of clothing.
In this interview we discuss the instinct to have a go yourself when you see something isn't being done, the importance of doing your homework and the usefulness of having a stubborn streak. And we bust the myth that size matters when it comes to being the change.
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