In this episode of Farm Small, Farm Smart, we’re talking to Joel Konrad of Konrad Farm Markets who primarily sells pumpkins. 

Joel’s business model is both interesting and simple: he rents out spaces on busy streets and sets up self-service farm stands made of repurposed metal trailers. Despite the model’s simplicity, a few things go into the planning: choosing a well-populated street, choosing a property with good visibility, enough space for multiple cars to park at a time, and a safe spot to turn around.  When it comes to pricing, their method is equally as simple: eyeballing—largely dependent on the sizes rather than the weight.

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