I know I’ve been relentlessly flogging the Corporate Purpose theme these past few months. I’ll be honest, I can’t help myself. It’s a big part of what I do these days. But more importantly – and I mean this – it’s a topic that simply cannot be ignored. If anything, Covid-19 has shown us that we can no longer rest on our laurels and expect things to get back to normal. People and planet are suffering in new and terrifying ways. There is a major role to be played by corporations and a purpose-agenda is the first best way to make a difference. That means paying new levels of attention to all stakeholder groups and not just shareholders. Customers, suppliers, the environment, communities, and employees in particular, require new levels of investment and support.
If you’re a business leader, you might say that’s a tall order in the midst of a pandemic and economic crises. But the reality is, you don’t have a choice. Those that get out in front on this will be the employer, provider, and corporate citizen of choice. The others will fade away. Dinosaurs of an era long-past.
This week, we tackle the subject of employee inclusion. Here to help explain is my guest, Jane Horan, founder of The Horan Group, a strategic consulting firm focusing on organizational inclusion, diversity, and purpose.
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