Hey friends, have you ever considered how you could leverage point of sale systems for trend tracking and buying decisions? Biff Ulm, founder of MN Nice Enough came on the podcast today to share how he uses technology to help grow his business and how he relies on the help of sales reps to ensure his store is stocked with products that are a fit for his customers.
Biff has a rich background in the product based business industry and has seen all sides of it including owning his own brick and mortar business, selling eCommerce, doing wholesale, as well as creating his own products. He’s done it all and has a vast wealth of knowledge in this line of business.
In this episode, we talk about everything from the challenges he’s faced from having multiple streams of revenue, what numbers he tracks, how he cultivates wholesale relationships and the importance of studying what bigger brands are doing in their businesses.
ON TODAY’S EPISODE:
- Biff’s background in the product based business industry
- His experience in selling retail at a brick and mortar, online sales, wholesale and creating his own products
- Challenges he’s faced from having different streams of revenue
- His three key principles and the motivator that keeps him going
- The technology he uses to help guide his business decisions and how he leverages data to pick up on trends in his store
- What numbers Biff tracks on a regular basis
- His preferred method for cultivating wholesale relationships and finding new products
- Biff’s experience with using sales reps for his business
- Studying what bigger companies are doing in their business
- What’s coming next for MN Nice Enough
For full show notes and resources, head to bit.ly/PTPEp146
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
