The A-List Podcast

In this episode, Tom talks to Steve Pacheco, CEO of The American Advertising Federation.

Steve was a journalism student at the University of Memphis when an ad class showed him how fun advertising could be. Soon he was making radio ads for a local laundry service that worked TOO well. This led to a job at Humphreys Ink, a small ad and design agency which quickly grew to be one of the largest agencies in Memphis. Then recession hit and Steve went client-side at International Paper, where he first worked with BBDO. This led directly to Steve’s job at FedEx, where he oversaw dozens of award-winning ads for A-List Creative Directors like Gerry Graf, Eric Silver, Chris Beresford-Hill, Dan Lucey and Greg Hahn. (Oh, he also worked with Tom there on a little spot called "Pahowenicks")

Let's just ay Steve has made a few Super Bowl ads.

Steve describes his new role at the AAF as “setting a high standard for the values of advertising, connecting the talent that drives it, and progressing the issues that will evolve the industry for the better.”

Hear, hear, Steve!


The A-List is sponsored by Adhouse Advertising School. Our fall application is live right now at There’s only 72 spots in 6 classes taught by ad industry pros: We've got George Tannenbaum, Mike Rovner, Soren Youngren, Matt Low, Mani Schlisser, Paul Fix and Tom Christmann. You get ten weeks of classes for just six hundred bucks but classes are filling up fast. Go to and apply today.


You can contact Steve Pacheco at [email protected] The AAF has lots of free resources at

You can connect with Tom at

Our music was written and performed by Ross Hopman over at

This episode was edited by Tom. Slowly.

Thanks for listening. Please subscribe to The A-List Podcast on Soundcloud or wherever you listen. And share us with a friend. :)

Podden och tillhörande omslagsbild på den här sidan tillhör Tom Christmann. Innehållet i podden är skapat av Tom Christmann och inte av, eller tillsammans med, Poddtoppen.