How do you get people who have never heard of you before to raise their hand and say, “Yes, I want this”?
Recently I’ve been fueled by this fire to help clients solve their issue of building their business around paid ads.
When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way you are currently generating clients might be costing you more money, time, and effort than necessary.
How can you expand your offer to reach even more people and maintain these clients?
The different types of personas of my Agency clients [3:56]
What has stoked my fire recently [5:35]
The danger of building a business around paid ads [6:45]
Reworking your offer — what does this mean? [7:50]
Think about the ways you can rework your offer [9:30]