I recently launched my first official book in the marketing space.

I created a mini-series, giving you sneak peeks, behind the scenes, previews, and a little excepts from the book.

I wanted to do a micro-series, about choosing certain aspects of the book and stories of where the ideas came up with.

Listen to the backstory and get some additional context.

You’ll Discover

  • The origin of high-ticket courses. [2:26]
  • The first course that I wrote sold a few hundred copies. [4:12]
  • The first high-ticket offer I made. [7:16]
  • I launched a lower ticket product. [8:35]
  • The faster I can help somebody get results, the easier it is to get them to buy whatever offer. [9:01]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

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