When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this.
The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag.
When it comes down to it, the source of their success or lack thereof is not the funnel, it’s their offer.
The telltale sign that you need to do some deep investigating on a client [1:35]
Putting yourself in the mind of the prospect — what’s their angle? [2:25]
Don’t start doling out promises before you figure out the root of the problem [3:41]
Get back to basics — you need to build a foundation before playing around with optimization [4:40]
Your clients will believe that they’re right — it’s your job to figure out if that’s true, and go from there [6:08]