This week, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service that offers original, audio-optional TV channels to fill the void of cable TV. Businesses can run their own marketing promotions and utilize digital signage to keep the content fresh with custom playlists. Today, Mike joins Bryan in a discussion around distributing content as a point of differentiation for brand experience.

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