We’re unpacking the two most important things to get right in your business, talking about the marketing hourglass, creating a calm organization, distinguishing between coaching for development vs. performance, and more.

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👉🏼 Ben Bergeron is a best-selling author, coach to 7 CrossFit Games champions, and founder of CompTrain.

👉🏼 Patrick Cummings is a long-time CrossFitter, podcaster, and creator of Functional Branding.

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