Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his award-winning work during the 2018 US Midterms.
We discuss On Message's approach to political campaigning - advertising, organic growth, and fundraising - and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.
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